Shooting & Selling Nature, Travel & Stock Photography as a Full- or Part-Time Business

Seminar contents

• Recommended equipment, consolidating it for travel.
• What film should you use? Slides? Prints? Color? Black and white?
• Shooting styles and techniques? Crop tight? Leave room?
• Locating the markets — resources and legwork.
• Contacting the markets. Once you've found them, then what?
• Packaging your work. Making it look clean and professional.
• Sending your work. First class? Registered mail? Certified? Federal Express? UPS? Electronically?
• Writing a query letter. What is a query letter?
• Creating the photo essay — your best bet for making a sale.
• Reference books you need — the best I've found.
• Recommended newsletters.
• Finding and working with a stock agency. What size agency?
• Pricing your work.
• Model releases and property releases — when do you need them?
• The greeting card market — a practical marketing plan.
• Labeling your slides.
• Duplicates vs. originals.
• Letterhead/envelopes/business cards. Do you need them?
• Developing a marketing plan you can manage.
• Tools of the trade.
• Keeping track of submissions.
• Rights.
• Where to get ideas.
• Examples, examples, examples!
• Motivation.
• To specialize or not to specialize . . .
• And much more!

Who should attend

• If you look at pictures on greeting cards, in magazines, newspapers and books, and think, "my photos are as good as this!" then maybe it's time to begin putting your work on the market.
• Or if you know you're ready to begin selling your photographs but don't want to look like a raw amateur, then this seminar is for you.
• If you're wondering exactly what's involved in selling your work, if making a go of it can be a reality, you'll discover the answers to those questions.
• If you're just beginning to sell your work and want to buff up your act a bit . . .
• If you need motivation . . .
• If you need to look at your marketing from a slightly different slant . . .
• If you're wondering if you can hold a full-time job and still find time to market your photographs, this seminar will help you make that evaluation (the answer is yes, by the way!).

About the seminar

Making extra money by selling your photography is certainly a possibility, but it requires persistence, consistence, and presenting yourself in a thoroughly professional manner. The beauty of earning money this way is that you don't need a fancy resume nor a list of impressive credits to make your sales. As long as your work is excellent and you present yourself in a professional manner, your submission will speak for itself.

We'll be spending a full day discussing all the elements you need to know about marketing your work, looking at pictures, examples, talking about your individual talents and goals.

You'll receive the practical, basic, down-to-earth information you need to sell your photography to magazines, greeting card companies, poster companies, newsletters, book publishers, etc.

We'll cover the very basics and some of the more interesting tricks of the trade.

You'll come away with the skills you need plus good ideas for photo essays, places to market your shots, and much more.

Seminar materials you'll receive

• You'll receive a 178-page notebook which will reinforce all the material covered in the seminar plus a lot more.
• You'll receive a special notebook supplement, which contains all the material I've recently collected but haven't yet incorporated into the seminar notebook.
• You'll receive a bibliography — a detailed listing of all the books and newsletters you should know about in preparation for your photo sales. We also have lots and lots of handouts that we pass out throughout the day, so you'll come away with a binder bristling with good, solid, motivational material.
• Plus, photo essay ideas, how to set up a specific greeting card marketing plan, samples of business cards, and anything else I can think of between now and the date of the seminar.

For a schedule of upcoming workshops and seminars, we take you to our Photo Explorations website at http://www.photoexplorations.com/workshops.htm . . .

caroleigh@calphoto.com
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